Experiment files

Our creations

Every campaign starts as an experiment. Here are a few that came to life.

Experiment No. 01Streamer ads

Terra (iGaming)

Objective

Drive new depositing players through live streaming.

What we did

A one-month campaign with a $50,000 budget across 815 unique streamers on Kick. Every placement was tracked through Kick's API and our behavioural model, and referrals were recorded with smart links that captured location, device and demographic data. All traffic went to Terra's offer.

Results

93.4MNorth American impressions, worth about $467,000 at a $5 CPM
12,461depositor referrals
$4.00maximum CAC, against an ARPU of $1,100

Experiment No. 02Streamer ads

Solflare

Objective

Grow app downloads.

What we did

A monthly campaign with $15,000 across 605 unique streamers.

Results

44.8MNorth American impressions, worth about $224,000 at a $5 CPM
8,594downloads
$1.74maximum CAC, based on our own tracking

Experiment No. 03Brazil, Argentina and Mexico

FOMO Campaign #1

Objective

Reach live-streaming audiences across Latin America.

What we did

A multi-country livestream campaign across Latin America.

Results

89.2Mviewers reached across live streaming platforms

Experiments No. 04 to 06

Results from our fortune cookie network

Zelle

Fortunes with financial humour on the front and a reminder that Zelle is already in your banking app on the back, with national and local targeting around partner banks.

84% unaided recall, an increase in search traffic and a multi-year partnership.