The ad everyone opens.
Fortune cookies have been part of restaurant culture for more than 100 years. More than 3 billion are opened every year at over 100,000 restaurants. Now your brand can be inside them.
How it works
Each slip has two sides. Side one is a fortune written in your brand's tone. Side two is your brand: an offer, a QR code, a game or simply your existing assets adapted to the slip.
Reach and targeting
- 300M+people per month
- 100,000+restaurants and delivery
- 3B+cookies opened every year
- 84%unaided recall reached by campaigns in our network
Targeting options
Target by restaurant type and price range, demographics, city, state or postal code, psychographics (students, sports fans, gamers, Gen Z) and events such as the Super Bowl, the World Cup, the Olympics and Formula 1. Available in North America, Europe, South America, Africa, Australia and Asia.
Activation ideas
Interactive QR experiences
Send people from the slip to an offer, a game or a landing page.
Collectible fortunes
Gamified series: collect them all to win.
Experiential activations
Events and in-restaurant moments built around the cookie.
Social content
Extend the campaign online with content people share.
Measurement
Brand lift studies, QR code dashboards, A/B testing of copy and creative, retargeting of people who scan on Google and Meta, and social listening.
FAQ
Where are the cookies distributed?
Across North America and other regions, with targeting down to postal code.
How many cookies per campaign?
It depends on your reach and targeting. Tell us your goals and we'll size the run.
How long does it take?
We'll confirm the production lead time with your quote.
Your fortune is waiting.
Tell us what you're selling and who you want to reach. We'll come back with a campaign idea.
Enter the lab